Baohui Screw Power Bit Inc. Corking--- Designated Brand for Assembly Lines

Baohui Screw Power Bit Inc.

Corking--- Designated Brand for Assembly Lines

by Tanya Shih, Fastener World Inc.

Baohui established in 1989 is a professional maker for high-torque bits, bit holders, magnetic nut setters, L key wrenches, and hex wrenches in relation to electric/pneumatic drivers. All products are accredited by DIN and ISO standards and are compliant with RoHS. The company is optimistic to the consumable tools market and believes that good quality and stability are the only way to corporate sustainability. Currently the company supplies to global assembly lines using electric and pneumatic drivers specifically for machinery, electronics, auto repair, aerospace, and household appliances. It provides ODM and OEM service to over 30 countries.

Corking--- An Identification in Response to Clients’ Demand

Creating a brand is like having an identification of a product. In 1997, “Corking” was born in response to clients’ demand for high quality products. The series of “Corking” was designed to offer an alternative for clients who do not have their own brands.

“Corking” literally means “fabulous”. Baohui hopes to satisfy clients with the best service and quality. Although the company did not put too much effort in the beginning, general manager of sales Shawn Tseng states,” Were it not for the market demand and our confidence in our own products, we would not have had the guts to focus on the sale of our own brand, especially when Taiwanese hand tool industry still paid its attention to offering OEM and ODM service.” “Corking” now takes 30% of its total revenue while OEM and ODM service takes 70%. “Corking” has a promising sales future.

The Buffering Driver Bit Turns into Clients’ Beloved Product

Baohui and China Steel Corp. co-developed the A-2 alloy steel, which has higher durability and stability than that of S2. The patented buffering bit receives unanimous recognition from assembly plants, making it become a new hot product that brings the most inquiries to the company. Other concepts such as the design that prevents magnetic parts from loosening make nut setters fabricated by self-developed molds a hot product in Europe, Australia, and Latin America.

ERP and CRM Systems to Enhance Sales

Three years ago, the company introduced ERP and CRM systems to accomplish 2D-barcode inventory management, e-information, and product tracking. In addition, its CNC machines work with the ERP system to set up a processing database to achieve high-standard processing stability. Through this system, clients can easily search certain products in stock and consult in which step their orders are processed. Such a transparent cloud system shortens the distance between clients and the company.

The creation of a brand considerably improves the loyalty of clients as well as polish the plate of Baohui. Shawn says, “Selling products is like selling the brand of a company. Only careful business operation will make you gain support and recognition.” Now “Corking” is a designated brand for many assembly lines in Taiwan, Japan, China, and Southeast Asia. In the future, Baohui will continue to promote “Corking’ to a broader market.