Sumeeko Targets the Blue Ocean and Stays Ahead of Rivals

Alex Chen is the current president of SUMEEKO Industries Co., Ltd and former managing director of San Shing Fastech Corp. Before he established his own company, the fastener industry was in a dark period of price competition between products of the same specifications. Alex left San Shing and started his own business. He decided to avoid price-competing orders and target special markets. He says the same product can priced 20% higher in Japan than it is in Taiwan. Japan's defective rate is 5 out of 1 million pieces, but Taiwan's could be 100 out of a million. Consequently, Alex adopted human examination to squash defective rate to Japanese level,while making the price even lower than Japan's, enabling SUMEEKO to stand out from the rivals.

 

Later on, other companies followed suit, and Alex introduced machines for more proficient inspection. Soon after that, other companies followed his trail. SUMEEKO spent a lot of time and efforts entering the OEM supply chain for American and European car makers and securing orders. Alex was worried that other companies would catch up, so he decided to open distribution routes in the U.S. and then Europe to keep differentiating from rivals, which is the reason for SUMEEKO's continuous and outstanding profit gains. SUMMEKO has been running for 27 years. As the children already have their own career arrangements, Alex decided to let SUMEEKO go public and attract more talents for the better future of the company.

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國際展會

惠達雜誌

匯達實業

外銷媒合

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螺絲五金

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台灣扣件展

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美國拉斯維加斯螺絲暨機械設備展

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