Interview- Dongguan Honghui Metal Co., Ltd.

1. Tell us your company’s history, and business info including factory area, production & QC equipment, average capacity, market mapping, product application, etc.

Dongguan Honghui Metal was established in 1999 as a professional self-drilling screw maker. We are the leader in manufacturing self-drilling screws in Guandong Province of China. We provide one-stop service with a series of production processes including heading, tail making, threading, heat treating, and electroplating. Our products are mainly sold to Southeast Asian countries for construction applications.

2. To many companies, the U.S. market is undoubtedly one of the critical markets in the world. What is the importance of the U.S. market to your company?

We once received inquiries from the U.S. market, but those clients eventually did not make any response. We kept trying to communicate with them, but in the end they chose to purchase from other companies in Vietnam due to prices. In terms of overseas sales, for the time being we have not been in cooperation with any U.S. client. Currently, we still focus on Southeast Asian countries.

3. With which product do you plan to expand the market share in the U.S. market? What is the advantage of your company and products compared with other components?

Hopefully we can expand our business in the U.S. market with our hexagon screws. We adopt materials from Xingtai Iron Steel, which are rarely used by other fastener companies due to higher prices. Despite higher prices, after comprehensive considerations we still want to use better materials. We have a long company history with abundant management experience, enough capital, and talents with inspection expertise. Coupled with our one-stop service, we can guarantee you on our quality, lead time and after-sale service.

4. The U.S. has been a competitive fastener market. How would you plan for your sales network and promote your company and products?

We visit clients from time to time, primarily through fastener shows. We bring our new product brochures and communicate with them face to face, so that they will know us, trust us, and choose us.

5. The global fastener market is continuously changing. Regarding the U.S. market, do you see any challenge or trend? How will you react to that?

Only through continuous upgrade of technical level can we smoothly connect with the future market. We will learn techniques from advanced companies in Taiwan to improve ourselves and earn support from our clients.

6. Regarding the China market, competition from counterparts is fierce, and the strong domestic demand starts to attract foreign investors. How do you look at this change? Will you create another new supply line for domestic demand?

We are very serious about the domestic Chinese market demand. After all, the China market is vast and thus transactions are relatively convenient and easy. We have considerable market share across China.

7. What is your future plan to maintain competitiveness and face future challenge?

To make our product supply more sufficient, we have purchased 30 sets of machines this year, including heading machines and tail making machines. We continue to cultivate more technical personnel and expand our stainless steel production facilities in order to become the most advanced self-drilling screw maker in China with the shortest lead time.