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Einhell Germany AG: Further Growth Through Acquisition in Thailand
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2023-08-11
On June 1st Einhell Germany AG, the leading manufacturer of cutting-edge DIY tools, took the next major step in pursuit of its long-term growth strategy with the acquisition of a 66.67 percent stake in Thai company Surazinsano Co. Ltd.
Einhell has completed its entry into the Thai do-it-yourself market, which is the largest in Southeast Asia with a turnover of EUR 3.8 billion in the region. The acquisition gives the Einhell Group access to the Thai market and its local specialty retailers and DIY stores. Alongside the existing brands, Einhell will focus on driving both the introduction of the Power X-Change battery platform and the development of the e-commerce sales channel.
Einhell Germany AG
Germany
tools
acquisition
Thailand
DIY market
e-commerce sales
德國
手工具
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泰國
DIY市場
電商銷售
扣件
國際展會
惠達雜誌
匯達實業
外銷媒合
廣告刊登
螺絲五金
五金工具
紧固件
台灣扣件展
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越南河內螺絲展
墨西哥瓜達拉哈拉螺絲展
美國拉斯維加斯螺絲暨機械設備展
波蘭克拉科夫螺絲展
義大利米蘭螺絲展
德國司徒加特螺絲展
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