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Competence from Lederer– Now in Shanghai as well
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2012-03-14
In 2011, Lederer Shanghai Fastener Trading Co., Ltd., a subsidiary of Lederer GmbH, opened its gates for the first time in Shanghai, China.
China is by no means virgin territory for the Ennepetal-based company. The expert in stainless steel screws and C-parts management already has Chinese companies among its top customers and aims to open Chinese and Asian markets further for its sales and procurement activities.
Lederer Shanghai Fastener Trading Co., Ltd. is registered in China and its managing director is Dr. Volker Lederer. Local activities are handled by Chinese branch manager Zhao Heng and by Peter Henke, who, as Lederer GmbH's global sales director, is also responsible for the Asian market. Even in stormy economic times, Lederer anticipates impressive sales; after all, it says, the quality, service and reliability of German companies are always in demand among international buyers. Lederer Shanghai will look after local Chinese customers as well as regional branches of European companies.
Lederer is also basing its Asian plans on the successful strategy of close long-term cooperation with customers and on more than 40 years' experience in the industry. Another objective is to establish a network of suppliers with a broad spectrum of products. The path from suppliers to customers should be short– and in China, Lederer guarantees German quality standards as well. In addition to standardised supplier audits, Lederer has since spring 2011 put its experience into its own testing laboratory in China, accredited to ISO 17025:2000. In this way, goods from the Asian/Chinese world can be checked against the company's stringent quality standards without loss of time before being shipped to Europe or sold within Asia/China itself.
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reference from Fastener & Fixing Magazine, arranged by Fastener World Inc.
2012-03-14
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