Yi Chun Forms Small Supply Chain Alliance, Connecting Production Lines in Taiwanese Fastener/Hardware Industry
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Yi Chun Forms Small Supply Chain Alliance, Connecting Production Lines in Taiwanese Fastener/Hardware Industry
by Tanya Shih, Fastener World Inc.
“We may not be a big fastener company but a professional one offering high quality,” said President Richard Cherng affirmatively. Yi Chun has in-house molding ability and is competitive in offering customized service in the fastener and hardware markets. The factory of Yi Chun which started as a trader was set up in 2003. After then, the business range of it changed to be 75% for trading and 25% for production. It forms a small supply chain alliance for screws, nuts, rivets, stamped parts, and automotive parts, in which production is consigned to downstream makers after R&D is completed. The factory itself specializes in custom-made “special parts”. Overall, Yi Chun, like an all-you-can-find hardware wholesaler, supplies almost 80% of all types of hardware that can be found in Taiwan.
The company has had decades of purchasing experience before entering the manufacturing sector, so it understands that why the 0ppm requirement is so important to clients. The full-range quality management is strictly fulfilled in its factory and some of its cooperating partners also have their own stringent standards for product quality. Yi Chun and its partners take serious responsibility for the quality of finished products, enabling producers and traders to focus on their respective quality and customer relationships. Reasonable and professional production line allocation strengthens Yi Chun’s image as a leader in the “supply chain alliance and customization”, and thus the company can provide clients with satisfying quality, lead time, and prices.
The smooth operating Yi Chun successfully attracted several inquiries from manufacturers, traders, and clients. “Birds will come perch, when the tree grows up. With this idea, we wish to share our success with others,” said Richard Cherng. “Such a big tree simile is the philosophy of Yi Chun’s success. Rome was not made in one day, and so is the success for us, which will only come with the accumulation of experience.” You efforts have to go deep and wide. It is not just about rolling out new products for existing clients, but also understanding how to develop new clients and markets.
Realizing the fact that standard products can hardly make Yi Chun really successful in the market, it has recently purchased and added into its production lines the automated cage nut assembly machine and stamping facilities and will aim at the automotive industry with numerous brands by including automotive fasteners into its product range. Yi Chun, already certified by ISO 9001, has also applied for TS 16949 accreditation. Europe, USA, and the rest of markets represent 1/3 of Yi Chun’s market deployment respectively, successfully creating a significant visibility of the company. In recent years it has been receiving stable orders from emerging markets like Brazil and Eastern Europe, where it also found in these markets the beginning of fastener business transition to a higher level. Cherng said, “I still need to visit more markets and my goal is to achieve a doubled growth!” This is Yu Chun that creates its own blue ocean.